We’re looking for an ambitious and hands on Field Marketer to take full ownership of demand generation in Finland. This role is central to driving our growth strategy locally, acting as the bridge between global marketing initiatives and the unique needs of local markets. As the marketing lead in Finland, you’ll have the autonomy to shape the approach, execute campaigns, and optimize tactics to ensure success in your region. Your efforts will be instrumental in generating demand, building brand awareness, and driving pipeline to support our local sales team.

If you love being hands-on, creating content, and running first-class in-person events and webinars, this job is for you.

Key Responsibilities:

Own the Local Market Strategy and Plan:

• Develop, execute, and own the demand generation plan and budget tailored specifically to the needs and opportunities of Finland.
• Adapt global strategies to local nuances, ensuring relevance and effectiveness in the market.

Lead Generation & Pipeline Growth:

• Drive the lead generation process for your market, from ideation to execution, to ensure a consistent flow of high-quality leads.
• Use a mix of digital and offline tactics, including webinars, sponsored events and own events, content marketing, paid media, localized email campaigns.

Event & Webinar Leadership:

• Plan, execute, and host both virtual and in-person events, including webinars, workshops, and local conferences.
• Create compelling content, set the agenda, and serve as the face of these events when needed, ensuring an engaging experience for prospects and customers.

Collaborate with the Global Marketing Team:

• Leverage resources, insights, and strategic support from the full marketing team

Sales Partnership:

• Act as a key partner to the local sales team, aligning marketing efforts with sales goals and objectives.
• Enable the sales team with tailored assets, localized messaging, and training to convert leads into opportunities.

Qualifications:

• 3-5 years of experience in demand generation, field marketing, or similar roles within the B2B space, with a proven ability to own and drive marketing strategies for a specific region.
• Demonstrated success in creating and executing localized marketing campaigns that drive results.
• Excellent communication skills in Finnish and English, with an ability to adjust global messaging to resonate with local audiences. In short you should enjoy writing.
• Strong experience in organizing and leading both virtual (webinars) and in-person events, with the ability to manage end-to-end logistics.
• Basic understanding of digital marketing tactics
• Highly self-motivated, with the ability to work independently while collaborating closely with the global team.
• Analytical mindset, with experience in tracking performance metrics and optimizing marketing activities based on data.